newtype [nootahyp, nyootahyp]
- a person who has reached a new stage of human evolution in the Gundam
universe. The theory behind this minor but groundbreaking metamorphosis is: in
order to adapt to life in space, the human body evolved with heightened mental
- the largest online Gunpla/hobby store on the West Coast, located in Redwood
City, California and known for providing the most diverse selection of
quality products with the highest level of service.
- Examples: My haul from Newtype just came in! Newtype has everything
Our Mission Statement
To build the future in any scale.
From our founder:
During the summer of 2018, I was on a family trip in Japan,
when I ran across Gundam models kits. I had a little prior knowledge of these
kits but of course, my two young sons urged me to bring a few kits home.
Prior to Gunpla, the last time I built a scale model was when I was a
teenager. Being a child of the 80s, military aircraft was my jam, even so much
that I made entering my local county fair modeling competition a regular
occurrence. When my sons and I finished our first Gunpla kits, we were hooked.
Colored plastic and articulating joints opened the doors of creativity
and imagination. These weren't the plastic model kits of my earlier years.
As with all hobbies, I dove headfirst into the deep end, tracking down local
hobby stores and scouring the internet for all things Gunpla. After being a
consumer of this market for a few months (and amassing a massive backlog),
I always felt something lacking in the scale and service provided by the market.
Being someone who can't leave well enough alone, I sought to remedy this by
building it myself and in January 2019, I founded Newtype.
In general, hobby shops tend to be "lifestyle" businesses, which tend to
focus less on scale and customer service. Using my background to apply a growth
mindset, I set out to build the opposite with the following goals:
- Get everyone back to building and making things with their hands.
- Provide a better customer experience to the Gunpla/hobby market.
- Provide a massive selection of products in one location.
- Grow the Gunpla/hobby market.
Because of our laser focus on our mission and goals, Newtype has gone on to
- The fastest-growing Gunpla retailer in the US
- The largest Gunpla retailer on the West Coast and one of the largest Gunpla
retailers in the US
We live in an increasingly digitized world where information and communication
are at our fingertips. Having built the platforms to enable this, I understand
the benefits and what is lost through these innovations. With more and more
digital distractions, hands-on skills like drawing, woodworking, painting, etc.
are becoming a lost art. I believe model making is a path to recapturing the
joy and excitement that comes from creating something from your own hands.
Let's build the future together.
- Harry Cheung